How Rihanna Makes And Spends Her $600 Million

How Rihanna Makes And Spends Her $600 Million


Narrator: Rihanna is
officially the wealthiest female musician in the world. With a fortune of $600 million, she’s richer than Madonna,
Celine Dion, and even Beyoncé. According to her label, Rock Nation, she has sold more than 60 million albums and 215 million digital tracks, making her the second-best-selling digital artist of all time. But all that wealth didn’t
just come from her music. Here’s how Rihanna makes
and spends her millions. Rihanna got her start as a musician. She was discovered by an American
record producer at age 15 and shortly thereafter
was signed on by Jay-Z. Since then, she has had 14 No. 1 songs, and in 2016, made an
estimated $22.3 million from her music alone, not to mention her world
tours like “Diamonds,” which generated a total of
$137 million in revenue. But these days, most of her
wealth comes from partnerships, campaigns, and endorsement deals, like the million-dollar
partnership deal she made with Puma in 2014. Puma brought Rihanna on
as its creative director, and sales rose by a reported
16% in the first six months. Turns out everything Rihanna touches seemingly turns to gold. In fact, her fans are
3.7 times more likely to purchase products from
her than any other celebrity, according to a study published
in 2016. And that fan-based loyalty is worth tens
of millions of dollars when it comes to her
cosmetic and clothing lines. Rihanna’s most profitable partnership is with the luxury conglomerate LVMH. In 2017, she partnered with LVMH to develop a cosmetic
line called Fenty Beauty, which generated more than $550
million in its first year. It initially sold foundation shades but has since expanded to
other products like lipstick, lip gloss, body glitter, and more. Rihanna holds an estimated 15% stake in the $3 billion
company, and she teamed up with LVMH again in 2019 to launch Fenty, a new high-fashion house based in Paris. It’s the first new fashion
house LVMH has started since 1987, and Rihanna is
not only the first woman of color to lead a major fashion house, she’s also the youngest. Fenty debuted its spring line in May 2019, featuring strong shoulders and futuristic accessories
starting at $400. So with these deals and
revenue streams pouring in, what does Rihanna do
with all of her money? For one, Rihanna has proven
to be quite the entrepreneur with smart investing. She reportedly put $34
million of her own money towards building Fenty with LVMH, and she also has a business
eye in the real-estate market. She purchased a mansion
in LA for $6.8 million and later listed it for $7.4 million. As for where she lives, she’s currently in a seven-bedroom home in London where she pays rent for $20,363 a week, and when she travels, it’s
on private jets and yachts. In 2011, she chartered a
yacht for $300,000 a week to take her around the French Riviera, and she’s not afraid of
an expensive night out. In 2013, she reportedly spent 8 grand in one night at a Miami strip club and on another night dropped
$17,000 at a strip club in Houston with rapper Drake. Rihanna also enjoys dishes prepared by her personal chef, Debbie Solomon, and she reportedly spends $38,000 a week on her beauty regime, keeping a personal makeup
artist, dermatologist, and lash technician on staff. So yeah, she enjoys living lavishly, but she also likes to give back. In 2012, Rihanna established
the Clara Lionel Foundation, named after her grandparents. The foundation aims to
provide quality education and healthcare to children worldwide. She also hosts an annual Diamond Ball to benefit the foundation. Throughout the course of her career, Rihanna has become a highly
influential global icon with her brands thriving
and net worth growing. Who knows what she’ll do next?

100 Replies to “How Rihanna Makes And Spends Her $600 Million

  1. Well there’s a fact wrong in this video. Her and. LVMH split the stake in her company 50/50. It’s not that hard to google it. It’s right there on google. Rihanna already had Fenty beauty developed but needed a distributor which is why she partnered with LVMH. She already mentioned this in an interview

  2. She is the big joke of the year and the problam is not her !!she is yust puppet pop it well ..she fake'it thill she make it the real one how song the songs is not Rihanna but poor girl they make her target too get the zion show up…and you all been fooled dream on of the y only now the truth

  3. Even tho I’m not a huge fan of her music im a huge fan of her beauty and fashion line. The woman’s smart. She’s a damn good businesswoman.

  4. Well, can her foundation purshase, an install a boiler for the children in Balitmore Black public school. They are freezing during the winter months. Yet, they still show up to learn.

  5. Rihanna, never problematic, always true to her morals, never in drama, never shading others, always on her lane. She deserves every single penny.

  6. I was shocked to hear that her net worth is even greater than Beyonce's . . .until they reminded me of Fenty Beauty. Yeah, those millennials be selling kidneys and shit just to be able to afford her foundation. I ain't mad at her though, make that money for as long as you can girl! Now, I'm gonna need her to just go ahead and buy some real estate in London rather than spending over $20,000 A WEEK to rent.

  7. Google says Celine Dion’s net worth is $800 Million. So that would make her the richest female musician. But whatever, Business Insider. 🤔😒

  8. My baby Rihanna!!! She does so much to give back. It would be really cool to meet her. I know it sounds really selfish but I would love to meet her and for her to offer out of the kindness of her heart to pay my way through school❤️

  9. she deserves it, all she does is work. You can even see it on her instagram she’s ALWAYS working on something.

  10. Unfortunately she doesn't own any of the business.As she is just another rich spoke person. Which is common with black celebrities. White Corporates(most of which despised the Black community) used black celebrities clout to give their businesses substantial boost at the expense of black people.

  11. It must be nice to be that rich. You can literally do whatever you want. You can just wake up one morning and say you want to go to Tokyo because you're craving food from that one restaurant and come back the next day because you have a meeting. Must be nice.

  12. I was wondering how she was the richest with just her music bc it doesn’t slap that much for me, butttt forgot she started fenty lmao

  13. If I had this money I wouldn’t buy all this crap. I’d still be cheap as hell with my money lmao! But I also don’t need and want most things girls want.. I rather spend money on food and video games over bags and shoes.

  14. She's amazing really, she makes tons of bad and good titles- but in the end everyone likes her and want more of her.

    Btw- this is such a motivation for me that I actually prefer keep on watching Youtube videos instead of studying for the test I have on Sunday. xD

  15. I don’t even feel envy (well, yes but not in the bad way) because she worked for it and my queen deserves it

  16. Idk how else you spend your money, if you're rich and you use them carelessly or idk what you do, but as long as you also give to charity, you deserve to be bathing in diamonds!

  17. HEY YOU! Yes, you, sitting behind your screen reading this. I don't know you and you certainly don't know me. But I want to tell you something. Everyone has their own story. Yours might be filled with joy and happiness, or it might be clouded with pain and misfortune. I want you to know that you're a beautiful, wonderful, talented person. Even if your life isn't going the way you want it to right now, I know that you'll be able to make it out alright. I want you to do me a favor. I know I'm just a stranger, but just trust me, okay? Every time you see your reflection, be it in the mirror in the bathroom, in a window somewhere, or in a puddle on the street, I want you to look at yourself and give yourself a hug. Because even if you aren't the prettiest or the smartest or the funniest, you're something that no one else can be: you. And you are the greatest thing you can be. Smile at strangers. Be confident in yourself. Cry when you feel like crying, laugh when you feel like laughing. Treat yourself like a god/goddess because you deserve it. Hold your head up and keep your heart open. You're worth everything and then some. And always remember that no matter what, even if it doesn't seem like it, you're everything to someone.

  18. Damn you know as a person who lives in Barbados it’s amazing to see someone start from a place with almost no opportunities to so many…

  19. She also donated 1.75 million to the oncology department at a Barbadian hospital in memory of her late grandmother.

  20. She actually owns 49.99% of her Fenty Beauty and Fenty clothing line with LVMH. Also you forgot to mention her Savage Fenty lingerie.

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